53 comments / • Babe Lash

Who Needs Brow Serum?

We put our hair through a lot - environmental damage, product damage, heat styling, human error; you name it. And although we mostly think about our head hair, our eyebrows are also prone to breakage. Coming back from an incident like a bad wax or overplucked brows can be rough. Luckily, Brow Serum can help!

Infused with castor oil, vitamins, and antioxidants, our Brow Serum helps you get brows that look thicker and bolder. These performance-based ingredients give long-term and short-term benefits that promote better brows over time. 

If you are familiar with Babe Lash’s Essential Serum, you have a good idea of how it works. But if you’re new to these kinds of serums, allow us to take you on a quick Brow Serum deep-dive.

Who needs to Brow serum

Brow Serum’s Key Ingredients

The Brow Serum is a performance-based cosmetic, meaning it is full of hydrating, nourishing ingredients that work. Key players include:

  • Castor Oil
  • Panthenol
  • Biotin
  • Sodium Hyaluronate
  • Amino Acids

Castor Oil:

Castor Oil has been a much-loved ingredient in the beauty industry for many years. Full of proteins, vitamins, fatty acids, and antioxidants, it nourishes and enhances the hair follicles for improved hair health.


Derived from Vitamin B5, panthenol is full of anti-inflammatory and hydrating properties, helping nourish the brow hairs and the skin below the brows for reduced flaking and breakage. Panthenol is a key ingredient in the Babe Lash Essential Serum and Enhancing Conditioner (and now the Brow Serum, obviously).


One of the B-Vitamins, biotin, helps convert nutrients into energy, playing a role in the health of your hair, skin, and nails. For example, biotin helps stimulate keratin production, which strengthens hair strands and benefits the health of the follicle.

Sodium Hyaluronate:

Related to the popular ingredient, hyaluronic acid, sodium hyaluronate hydrates the skin for improved follicle health around the eyebrow area.

Amino Acids:

Amino acids are commonly used in hair treatments, helping repair visible surface damage while improving hair strength and shine for smooth, healthy-looking brows.

How is the Brow Serum Different from the Lash Serum?

Let’s talk about lash serum and brow serum, and how they differ. Hardcore fans of the Babe Lash Essential Serum know the secret of applying the lash treatment to the eyebrows for a bit of a brow enhancement. It works, but we wanted to create a new formulation and application process that specifically targets the needs of the eyebrows for optimal results.

Here are a couple of notable differences:

  • New, doe-foot applicator
  • Castor oil

Doe Foot

New, Doe-Foot Applicator

Unlike the ultra-fine liner brush on the Essential Serum and Enhancing Conditioner, the Brow Serum has a doe-foot applicator. 

Why the switch? Well, the brush on the two different lash treatments is intended for precisely that - the lashes. But, because of that, it doesn’t quite cover enough of the brow surface to fully get the intended benefit. 

However, this new doe-foot applicator is perfect for your eyebrows. It covers a larger surface area and allows for deep enough saturation to get through the thick brow hairs to the skin, so you can get the results you’ve been looking for.

Deeper saturation may sound like a great idea for the lash treatments, but there’s a reason each product has the applicators that they do. Trust us on this one. 

Castor Oil

There’s a lot of hype online about castor oil at the moment. It’s not a new ingredient - in fact, it was commonly used by our grandparents and great-grandparents when they were young. Now, with the recent, renewed interest in using castor oil in beauty routines, we’ve gotten many questions from customers about why we don’t use castor oil in our lash treatments. 

Although castor oil can be incredibly useful in nourishing your hair, the oil isn’t recommended for use with lash extensions. And since many of our customers use the Essential Serum on their lash extensions to help their overall lash health and prolong the time between fills, we choose to not put it in our lash treatments. 

Most importantly, although castor oil is getting a lot of attention in popular culture, we’ve found it to not make a significant difference when used on eyelashes. However,  when used on the eyebrows, castor oil helps hydrate, enhance, and refresh the brows. We’re excited to incorporate this much-loved ingredient in the Brow Serum.

How to use

How to Use the Brow Serum

The Brow Serum is a once-a-day treatment. There is no need to put it on more than once per day since doing so won’t make you get results faster, and it could potentially irritate your skin to use an excessive amount; plus, you would go through the product more quickly than is necessary (save that $$$, babe!)

Follow these easy steps for amazing brows:

  1. Apply at night to clean, dry eyebrows
  2. One dip is enough for one brow - re-dip the wand for the second brow
  3. Follow the natural shape of your brow, focusing on sparse or overplucked areas
  4. Allow to dry 1-2 minutes before putting on the rest of your skincare products
  5. Once you’ve reached your #BrowGoals, reduce application to 2-3x per week to maintain the look
  6. Most people see results after 4 weeks, but it can take up to 12 weeks. Assess your results after that 12-week period.
  7. Trust the process: it’s going to take time, but it’s worth it!

A Brow Serum Recap

That’s the Brow Serum in a nutshell. Here’s a quick review of the highlights, in case you skimmed through the article:

  1. Brow Serum helps sparse or overplucked brows look thicker and fuller.
  2. The Brow Serum has performance-based ingredients that nourish the brows.
  3. The doe-foot applicator is perfect for your brows - but is not meant for your lashes. 
  4. Use the Brow Serum at night on clean, dry eyebrows.
  5. The Brow Serum is a 4-month supply.
  6. You’re going to absolutely love the Brow Serum - it’s amazing!

And that’s it! Are you ready to try the Brow Serum? Order it now! And if you don’t love it, we offer a 90-day satisfaction guarantee (but we’re pretty dang certain you’re going to be obsessed with your results).


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If you have any feedback or questions please contact us directly at info@babelash.com



  • • Elle

    When applying do you try to get product on skin rather than applying to hairs?

  • • Amanda

    Love that this has a doe foot applicator! I love my babe lash serum & conditioner, can’t wait to try this!

  • • Danielle

    Have you found that new growth comes in grey with some people? I occasionally have greys pop up in my brows and don’t want to encourage more, but I would also love to have thicker brows since mine have been over plucked.

  • • Elle Erickson

    I love that the applicator changes to fit the brow! I also love that you can maintain the look after 4-12 weeks!

  • • Diane

    It only takes 4-12 weeks to start seeing results. That’s amazing! And the new castor oil serum will help enhance hair growth. Can’t wait to try it!

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