16 comments / • Babe Lash

A Deep-Dive on the New Babe Lash Volumizing Mascara

Defined Beauty
Beauty. How does one define it? The great poets and writers of the world have tried to capture its essence for years, but nothing quite meets the mark. And beauty is a broad concept. You can find beauty in nature, design, actions, words, and beyond. There’s no limit to what we can find beautiful.

In 1878, Margaret Wolfe Hungerford said the often-quoted line, “Beauty is in the eye of the beholder.” Still to this day, the philosophers and romantics of the world find it to be true. We all have our own definitions of beauty and preference. Our preferences and definitions of beauty often change, and that’s one of the amazing things about being human.

There are times where you may feel your most confident and beautiful with a more natural look, and then there are times when a glamorous look is exactly what you want. There’s nothing wrong with that. Individual expression is beautiful, and at Babe Lash, we celebrate that every day.

For years, you’ve asked for a Babe Lash mascara that provides a more glamorous and volumized look. Although our Enriching Mascara is amazing and a definite fan favorite, it doesn’t quite check the boxes for volume and drama. With that in mind, we went back to the drawing board and decided to formulate a new mascara formulation and brush that can give you a more eye-catching look. Allow us to introduce you to the new Babe Lash Volumizing Mascara!

What Makes The Volumizing Mascara Special?
Unlike the Babe Lash Enriching Mascara, which applies a more natural look to the eyelashes, the Volumizing Mascara helps define and lift the lashes for a more standout style. With a redesigned, tapered mascara wand, you can evenly coat your eyelashes, while providing a delicate lift.

Buildable Formulation
The formulation is ultra-smooth and glides onto the lashes like softened butter. With only one coat of mascara, your eyelashes will be evenly coated with a perfect inky black shade. This mascara is also formulated for buildability, so you can define your beauty to your personal preference. Only want one coat? Great! Want two or three coats of mascara? You do you! Either way, you’re going to love how easy it is to elevate your look.

Perfectly Shaped Wand
Another benefit? The Volumizing Mascara wand is small enough to reach the fine hairs on your eyelashes while being big enough to make them look full and fluttery. You won’t have to worry about using too large of a wand that will knock your lashes against your eyelids, leaving smears.

Performance-Based Ingredients
Of course, one of the biggest benefits of using any Babe Lash product is the fact that you can trust it to be full of powerful, performance-based ingredients, and the Volumizing Mascara is no exception. So, what ingredients fuel this game-changing product?

Hydrogenated Olive Oil Stearyl Esters
Olive oil isn’t just for cooking, my friends. This ingredient is a complex mixture of esters produced by the reaction of stearyl alcohol and hydrogenated olive oil. Together, the compound is super hydrating for your eyelashes, while simultaneously stabilizing the mascara for a perfect gliding formula.

Panthenol is a natural ingredient that is a part of the Vitamin B5 family. In your mascara, panthenol acts as a lubricant, giving a softer, smoother appearance to your lashes. It enhances the appearance and feel of the lashes, by increasing their sheen and suppleness while improving the texture of hairs that have been damaged from environmental factors, like lash curlers and poorly formulated mascaras.

Biotinoyl Tripeptide-1 (Biotin & Peptide Combo)
A three amino acid peptide that combines peptides with biotin. Peptides are essential building block proteins for keratin, elastin, and collagen (you can learn more about peptides here), and biotin is a well-known supplement for stronger nails and hairs. Used together, our peptide combination can help nourish the lashes, giving a strengthening effect.

Ascorbyl Palmitate
It may be tricky to pronounce, but Ascorbyl Palmitate is made from vitamin C and is a natural antioxidant. Antioxidants are praised for their ability to reduce free radicals, which are unstable molecules that the body produces as a reaction to environmental and naturally occurring pressures. Having an antioxidant in your mascara is a great way to improve the longevity of your natural eyelashes, reducing the look of breakage and damage.

Turn Up the Volume
We could talk about the benefits of the Babe Lash Volumizing Mascara all day, but there’s nothing quite like seeing the results for yourself. Whether you want a more natural look or a more glamorous look, you’re not wrong. You get to define your beauty in your own way, and that’s incredible.

We want you to turn up your personal volume when you wear this mascara. Feel empowered to speak up about what’s important to you. Turn up the volume on yourself. Trust yourself to be bold and to be brilliant. You have something important to say. You have something important to give to the world.

Remember that at Babe Lash, we believe that being a Babe is about being your own authentic self. You’re beautiful, smart, and incredible as you are, and we hope that the Volumizing Mascara helps you feel even more confident to take on the world.

So, are you ready to give it a try? Buy the new Volumizing Mascara now.


If you have any feedback or questions please contact us directly at info@babelash.com


  • • Khalilah Gildersleeve

    WOW! I can’t wait to try it!😀

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