“Clean Beauty” isn’t Regulated
As you shop for makeup or skincare, you probably see many terms like clean, natural, organic, etc. The list goes on and on. But what does all of that mean, anyway, and where did it come from?
The concept of “clean beauty” emerged about 15 years ago, as more people became interested in consuming organic, chemical-free materials. It started with people being mindful of what they consumed in their food, and eventually, the idea evolved, encompassing beauty and skincare ingredients, too!
Around this time, brands that used ingredients inspired by nature started putting “clean” on their products. It was an easy way to tell consumers, at a glance, that their products were more “natural.”
Yay for self-explanatory packaging! We love that.
Interestingly enough though, the FDA doesn’t actually approve cosmetics before they are sold (since they aren’t food or a drug). So, maybe not that interesting, lol. Therefore, that means the beauty industry is self-regulated!
Now, before you panic - this doesn’t mean that “clean beauty” is unsafe or bad. It just means that since it isn’t regulated, we have to do a little extra digging, so we can make informed decisions, and that’s what I’m (Madison, the copywriter at Babe Lash) going to talk to you about today! 😎
Don’t Be Afraid of Ingredients That Are Hard to Pronounce
School is back in session (don’t worry, I won’t make you put your phone away).
Everything is chemical, and everything is made of matter - you, me, your cat, the coffee you are drinking, everything. All of the particles and small things that combine to take up space are a combination of chemicals. Kind of cool, right?
Why did I mention this? Well, in recent years, it has become popular to villainize chemicals. It’s easy to see where this trend came from since some chemicals are unsafe or unfit for humans to touch. But this doesn’t mean that all chemicals are dangerous!
In fact, an NPR article states that there are very few unsafe ingredients in the beauty industry. Many of those long lists you see online about “blacklisted” ingredients are full of items that would never be included in a beauty product.
Here’s more good news: all beauty companies are required to ensure that their products are safe and properly labeled. One less thing to worry about!
You might have seen people online who say we should all avoid ingredients that have long, complicated, and hard-to-pronounce names.
This goes back to the previous section about chemicals. Everything is chemical; therefore, everything has a scientific name. (Crisis averted!)
There are thousands of ingredients just like these that are safe and have tons of benefits - they just weren’t lucky enough to get a cute-sounding name. It’s kind of like the idea of not judging a book by its cover. Likewise, don’t judge an ingredient by its scientific name.
Clean Beauty is...
Great! We believe that “clean beauty” started with good intentions, and we think most beauty brands genuinely care and want to provide the best products for their customers.
At Babe Lash, our goal is to educate consumers. Together, we can all push for more clarity, honesty, and transparency in the beauty industry. That starts by standardizing terms like “clean, natural, green, plant-based, etc.”
*Whew!* I don’t know about you, but that gives me the chills! The thought of us all working together to make positive change is amazing. I love it.
So, now for the question you all have been wondering throughout this article - is Babe Lash a “clean beauty” brand?
Based on the most common elements of the category, we fit the desired “clean beauty” standards:
- We use safe ingredients - many of which are vegan
- Our products are never tested on animals
- We are committed to ethical business and production practices, and make products in-house
At Babe, we prioritize performance above all else. If you’ve followed us for a while, you know we care about originality and using performance-based ingredients that benefit your lashes, brows, and lips - both while you’re wearing it and after taking it off. Each product is formulated to yield results.
In conclusion - we recommend turning to reputable sources to learn more about ingredients and how they interact with your body and any other products you use. Make choices that are right for you!
We know this is a complicated subject, and it can be challenging to navigate all of the information. If you have questions about beauty ingredients, please reach out to us! We are always here to answer your questions. DM us on social or email me at firstname.lastname@example.org with any questions.
Madison and the Babe Lash Team