Clean beauty has officially gone mainstream, but honestly - are you still confused on what it means? You’re not alone, and have good reason to be!
What does “clean” mean?
Basically, clean beauty came on the scene about 15 years ago as people became more interested in shopping for only organic, chemical-free materials. It started with people looking at labels in grocery stores, and eventually that demand took over the beauty and wellness space too. As a result of this, we started to see more and more beauty brands putting “clean” on their labels to message their products as more “natural.”
Today, “clean” is a word that’s used a lot in the beauty world - it even has its own national holiday on July 15th. The thing is the FDA doesn’t regulate what “clean” means, so it’s up to you to do your research on everything you put on your skin, clean or not.
Chemicals = clean!
A big thing that sets us apart from other “clean” beauty brands is we don’t disparage the use of chemicals in our products. We hear you: “chemicals” sounds scary, and like they don’t have a place in clean beauty. But not all chemicals belong under your kitchen sink! Performance-based beauty runs on chemicals that either exist naturally or are developed to safely and effectively work on our skin, as well as stabilize and preserve formulations so they don’t go bad in the bottle.
The good news is all beauty companies are required to ensure that their products are safe and properly labeled, and we take this super seriously. All of our products are tested rigorously for safety and to ensure they work on an inclusive range of skin and hair types.
So remember - just because you can’t pronounce one of the ingredients on the label of your beauty products doesn’t mean it’s not totally safe to use!
Is Babe “clean”?
Clean beauty really doesn’t have a set definition that has been standardized across the industry, so it’s a much bigger conversation to be had. For that reason, we’ll never commit to calling ourselves “clean,” but rather make a commitment to you to prioritize what we believe should be the pillars of clean beauty:
- Using safe ingredients, most of which are vegan
- Cruelty-free (we’re Leaping Bunny certified 🐰)
- Sustainable packaging
- Ethical business and production practices
- Practicing honesty and transparency with our community
Do you think we’re missing something? Comment below or shoot us a DM. We want to know what clean beauty means to you!