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Allow us to re-introduce ourselves:

Hi, we’re Babe Original.

That’s right - Babe Lash is now Babe Original.

WHY THE NAME CHANGE?

We’ve loved building Babe Lash and creating products that really work and make you feel like your best self. However, we want our brand name to reflect what we represent - and that’s more than just lashes. We’ve always been on a mission to create products that enhance your most authentic self and embrace YOUR originality.

We want to celebrate the original in each and every one of you by creating a space for every babe in this new chapter. Whether you like to go bare-faced, full-glam, or a bit of both, we hope we can empower YOU to confidently embrace your own kind of originality, whatever that looks and feels like for you.

WHAT’S NOT CHANGING?

Just because we have a new name, doesn’t mean anything in our bottles is changing. Our powerful formulas, ingredients, and commitment to quality are not going anywhere. Everything in our bottles is exactly the same, just getting a little makeover to be a product you’re excited to see on your vanity or show off to your friends. New name, same Babe.

WHEN WILL THIS HAPPEN?

Our makeover is going live this summer, just in time to restock on your favs.

WHAT’S IN STORE FOR BABE ORIGINAL?

We have been pouring our hearts into some really fun launches this year, and we’re so excited to bring you along on this journey. We can’t share everything just yet, but we have so many things in store for you that we couldn’t have even dreamt about a year ago. We are so so grateful to our community and everyone who has supported us along the way, and hope you’ll be as obsessed with everything as we are!

WANT TO BE IN THE KNOW?

Sign up for insider info and exclusive rebrand updates on the bottom of this page. We’d love to share with you!

XOXO, Babe Original




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